The purpose of Porto CVB is the international promotion of Porto and Northern Portugal as a Tourist Destination of Excellence.

Associação de Turismo do Porto e Norte, A.R. - Porto Convention & Visitors Bureau is a non-profit organization founded in 1995 by a group of institutions interested in developing the Tourism Industry in Porto and Northern Portugal.

 The purpose of the Association is to develop and externally promote Porto and Northern Portugal as a tourist destination, contributing decisively as a catalyst for the image of prestige and reputation in various international markets.